I’m Moving! [and other third-act challenges]
I’m moving! No, not physically, not yet. Though this move is just as angst filled and complex as that will be. I’m moving my monthly eLetter (of which posts here are a duplication) to [insert strangled gasping] Substack.
Now I hear your strangled gasps. “Please, not another Substack in my email feed!” Hear me out.
I’ll spare you the whys and why nots that have circled my brain for the past year, and get right to the why now. First, I have a new book coming out in the next months, and neither of my current bloggy platforms are discoverable. Substack—theoretically—is. Second, the platform that’s hosted my monthly letter for four-and-a-half years, is changing their terms (again), and this time it affects my use. I’m aware that all social media platforms suck us in with their awesomeness, then change to less awesome. It’s popularly called “Enshittification.” Like all the shiny things, I’m sure it’s just a matter of time until Substack tarnishes, or maybe has already begun to. But for now, here I go, into the abyss.
The details: One monthly post on the topic of aging. No paywall. No extra-special content for subscribers who pay. In fact, no “upgrade to paid subscriber” buttons. It will still include the “Buy Me a Coffee” opportunity. Many thanks for those who use it, helping me pay for overhead on my various online writing sites. (As the sign at Panera Bread, where I’m writing this, states on their tip jar: “Always appreciated, never expected.”)
Here is what will be different: Posts will look better (arguably). I can include images (huge). It will be easier for readers to comment and engage in conversation (more huge). There will be a monthly digest, with links, of recent posts on my eclectic WordPress blog, making it more of a true newsletter.
At least all that’s my intention, third-act learning curve not withstanding.
Enough of that. I hope you will follow me, and tell a few friends if you feel like it. Find me at gretchenstaebler.substack.com. The name of my presence there is Writing Down the Story, Act 3.
🌻 🌻 🌻
More Third Act Challenges
The Smart Watch. I got a semi-smart watch recently. Mostly I need two things of it: to tell time without unpocketing my phone—especially on the trail—and a more accurate pedometer than the phone is—also on the trail. Okay, and maybe sleep tracking. It can be linked to my smart phone, but it’s advertised as “senior friendly,” because linking it is too much for us? Maybe it’s assumed we all have a Cricket phones? The advertising feels diminishing. Or maybe the truth is hard. I couldn’t figure out the linking. Or how to use the pedometer, which I now suspect is less accurate than my iPhone, which I thought was under-reporting. Maybe I should read the instructions.
Digital Coupons. At Fred Meyer a few weeks ago, I tried again to use a digital coupon. I swear it’s a different process at Fred’s than it is at Safeway. Maybe it’s different in produce than it is at the chicken cooler. Do I search and clip the coupon on the app? Or do I use the QR code? I tried both. There may be an answer, but I sure as heck don’t know what it is. In checkout, the avocados didn’t appear as one dollar each. Or the Honeycrisp apples, or whatever damn thing I needed the digital coupon for. I ranted to the trainee checker, and to her trainer when she came to help, that the whole stupid concept is discriminatory. If an item is on sale, it should just be on sale. You shouldn’t have to be a rocket scientist or a millennial to take advantage of on-sale Snoqualmie Blackberry ice cream.
I used to rant about the discrimination because my dead mother, who in her late nineties had still “enjoyed” going to the grocery story, could not have figured out how to use them. By then she had exchanged her Cricket phone for a medical alert device that hung from her neck. In truth, I can’t master the coupon. Bring back senior-friendly couponing. I was once queen of proofs-of-purchase, box-top collecting, and rebating (pulling the Sunday newspaper circulars out of a recycling drop-off because we couldn’t afford a subscription). I know my stuff. A grocery store I shop at twenty miles from home doesn’t use them, nor do they require a membership to get items on sale . . . except on senior day.* (P.S. the two Gen-X e
mployees seemed to be in complete agreement.)
I need to move before I can’t tell time or drive to the grocery store. None of us knows when that day will come. Meanwhile, let’s see if I can make a virtual move, to Substack.
* Update: Two hours after I wrote this draft, I walked into said grocery store and was greeted with new signage: “Sign up today! Clip digital deals.” Sigh. Nothing stays the same. Oh, the irony, as I move to Substack.
I suppose the primary task of the third act is forced adaptation to change: gray hair, wrinkled skin, health woes, new technology. The list goes on.
I would love to hear from you! Do you have feelings about Substack? What are your challenges these days? Leave a comment and read what others are saying.
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Go to substack.com/@gretchenstaebler to subscribe, if you haven’t found your way here from Mailerlite. (I hope the subscribe is there, and that it works.)





What is the new book?
Hiking Solo: Exploring a Life, One Trail at a Time. Blending memoir, nature writing, and reflections on aging, Hiking Solo follows one woman’s path beyond inherited expectations and into the uncharted territory of elderhood. (And a bit of a sequel to Mother Lode!)
Yay! I’m glad you’re moving. It’s just like being able to go to one coffee shop and having all your friends there. Good move!
Excellent! We’ll see how it goes.
I agree with you that digital coupons are discriminatory. One should not have to master a particular technology to get a particular price on groceries. Between digital coupons and online circulars, I have pretty much given up on the local supermarket: I buy all of my produce at the farmers market and dairy products and staples at the health food store. Once every two months or so I go with a neighbor to Grocery Outlet and stock up on whatever they have that I need. It’s much less stressful and the quality of the dairy products is better. To your other question: I don’t have any issues with Substack — yet.
Right? It’s just ridiculous.
I’m excited to learn you have a new book coming out! Let us know when preorder is available. I’m also glad you are joining the Substack world. I’ve had a positive experience with them, and mine has no fees or paywalls or “special content” either. I hope you will take a look. Here’s a popular post, entitled “When It’s Time for Hospice” https://beverlythorn.substack.com/publish/posts/detail/185737880?referrer=%2Fpublish%2Fposts%2Fpublished
Meanwhile, I had to laugh at the digital coupon story, having gone through my own “hissy fit” about them at the local CVS store yesterday. Had a 20% off coupon, sent the code to my CVS card, went to pay, the discount supposedly conveniently and automatically included on there. It was NOT! Later, a request came for feedback so I let them have it about the dang digital coupons, and actually got a real-live human response, albeit, a bit stereotyping,IMHO.
“Dear Beverly,
Thank you for taking the time to share your thoughts with us. We appreciate your candid feedback regarding our front store kiosks. We understand that technology can sometimes create barriers to a seamless shopping experience, and we’re sorry to hear that you felt frustrated.
Your input is valuable and will be considered as we continuously strive to improve our services.” etc.
I look forward to both your book and your Substack.
Bev
That sounds like AI, or at the least canned. 🙄 Like the letters I get when I write to my representatives. Maybe if enough of us rebel . . . We need to start a letter campaign.
Hiking Solo will be independently published. Yet another thing to master. So no pre-orders. You’ll for sure know when it’s available!
How have I missed subscribing/knowing about your Substack! Done!
I love this post, love you, and feel your pain. Your pain is my pain, as I sit here struggling to put together my first (yes, very first) Substack post. Forget the fact that I’ve been on Substack for three years, reading and commenting. Your efforts are helping to inch me forward. Why is this feeling so hard? Regardless, I’m sticking with you and look forward to reading your stuff, which has always been so enjoyable and vulnerable – just like your book. Congrats on getting another one out into the world. Onward!
Haha! This made me laugh. Nope, not us, not doing Substack. I was on the phone with JPC talking about Substack when your comment came in. Sigh. Like lemmings to the cliff. Good to know you’re here with me.
LOL. Hence why I love ya, sister lemming.
And I you!
Good luck with the book and with Substack. I have nothing but a presence there but may develop it into something eventually. Mine is In Search of the Very (original, huh?🙃). With the “socials” anything but, I’m feeling more inclined to embrace the “less is more” perspective. It was easy years ago to walk away from Musk. Next up will be all things Zuck. FB and IG have become tedious and annoying. Is Substack the answer? I do not know.
I might have the same “smart watch”. I won’t invest hundreds of dollars so this “senior one” is right up my alley. Not 100% accurate on step count, but I could care less. Unlike you, I bought mine for the explicit reason that I didn’t want to have to connect it to my phone. I’m sick of handing over so much personal data to people looking to exploit it. I really just want ballpark numbers on steps and sleep to satisfy my own curiosity but it’s not crucial.
Not enough room on this form to describe all of my challenges these days. Let’s just say I’m still drawing breath and trying to leave something good in my wake. It has to be enough, right?
The only short-form SM I’ve ever engaged in is FB, and I feel like I’ve gotten that under better control. Like WordPress, Substack is long form, but I just learned that there’s a short form, “Notes,” attached to it. I’ll steer clear of that for now, both as writer and reader! I’m no looking for a new scrolling addiction.
You are leaving good stuff in your wake. And, I daresay, it’s helping you survive the hard stuff. It’s why we do what we do. If it doesn’t amuse, energize, soothe me, I don’t need it. However, I forgot to do Wordle yesterday, and that annoys me.
(P.S. I don’t want to link my watch and phone—I misled. I would like to know how to keep the pedometer from shutting off after 5 hours. Perhaps no “senior” walks more than 5 hours?)
This piece made me think about and notice more and more things that are elder-challenging these days. What about people of all ages who don’t want to be phone-centric? It’s crazy. I appreciate it when there’s a non-electronic option for anyone who wants it. Some techies have a hard time imagining people who aren’t. Everyone should be required to think, would this work for my grandmother? Best wishes on all the change! It will keep you young maybe….
Yes, a good question to ask ourselves. And especially for business of all sorts to ask of their practices. Are our practices geared toward the people who buy our products? Is an 80 year old going to have to find someone to open this package?